Tuesday, August 06, 2013

Reflections of a Newsosaur: Digital usage overtaking all legacy media

Reflections of a Newsosaur: Digital usage overtaking all legacy media: "MONDAY, AUGUST 05, 2013

Digital usage overtaking all legacy 

media http://newsosaur.blogspot.com/2013/08/digital-usage-overtaking-all-legacy.html 

Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print, according to eMarketer, a research-aggregation service. 

After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes (5:09), as compared with 4:31 in 2012.  

If the prediction holds true, then the amount of time spent with digital media will for the first time surpass the roughly 4½ hours per day that Americans historically have watched television. 

While TV heretofore has been unchallenged as the most popular medium, the shift to digital consumption (as discussed previously here) could create considerable static for local broadcasters. " ... http://newsosaur.blogspot.com/2013/08/digital-usage-overtaking-all-legacy.html

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