Journalist @baltimoresun writer artist runner #amwriting Chaplain PIO #partylikeajournalist

Journalist @baltimoresun writer artist runner #amwriting Chaplain PIO #partylikeajournalist
Journalist @baltimoresun writer artist runner #amwriting Md Troopers Assoc #20 & Westminster Md Fire Dept Chaplain PIO #partylikeajournalist
Showing posts with label Media Reflections of a Newsosaur. Show all posts
Showing posts with label Media Reflections of a Newsosaur. Show all posts

Friday, May 09, 2014

Reflections of a Newsosaur: Average visit at newspaper site: 1.1 minutes

Reflections of a NewsosaurAverage visit at newspaper site: 1.1 minutes

http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html

WEDNESDAY, APRIL 30, 2014

Average visit at newspaper site: 1.1 minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day – notably below the engagement enjoyed by competing media.  

 The good news for publishers, as reported this week by the Newspaper Association of America, is that the number of unique visitors accessing newspaper websites grew to a record 161 million in March.  This represents a 19% increase in unique visitors over the prior year and 66.6% of all adults in the United States, according to data provided to the industry organization by the comScore analytics service.

 The bad news for publishers is that the average visitor in March spent only 1.1 minutes per day at a digital newspaper venue, according to supplementary data supplied to Newsosaur by comScore.  The data show that the engagement rate at newspapers falls well under the time spent at competing digital destinations... http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html

'via Blog this'

*****

Wednesday, August 07, 2013

Reflections of a Newsosaur: Digital doctor Bezos takes on the ailing Post

Reflections of a Newsosaur: Digital doctor Bezos takes on the ailing Post

http://newsosaur.blogspot.com/2013/08/digital-doctor-bezos-takes-on-ailing.html

"The purchase of the struggling Washington Post by Jeff Bezos may be the best news the news industry has had in a long time, because it finally puts a true digital native at the helm of a newspaper company. 

Bezos, the billionaire founder of Amazon.Com, is uniquely equipped to bring unprecedented innovation and fresh energy to an industry whose managers run their businesses like the people of Cuba treat their 1953 Plymouths: tinkering with them just enough to keep them running. "


While the people in Cuba unfortunately have no other options, the newspaper industry has been sputtering toward irrelevance for the better part of a decade because editors and publishers either don’t like or don’t get digital publishing. Perhaps, it’s a bit of both. 

Either way, Bezos, who is paying $250 million of his own money to buy the newspaper from the heirs of the man who purchased it out bankruptcy in 1933, now has the opportunity to show publishers how to do digital. And it’s a safe bet he will grab it.  

With a personal fortune topping $25 billion, Bezos has the demonstrated means, insight and patience to re-envision the business model of an industry that has lost more than half of its primary revenue stream since advertising sales peaked at $49.4 billion in 2005. 


'via Blog this'

http://newsosaur.blogspot.com/2013/08/digital-doctor-bezos-takes-on-ailing.html

 - See more at: http://kevindayhoff.blogspot.com/#sthash.fU6NrZxm.dpuf
*****

Tuesday, August 06, 2013

Reflections of a Newsosaur: Digital usage overtaking all legacy media

Reflections of a Newsosaur: Digital usage overtaking all legacy media: "MONDAY, AUGUST 05, 2013

Digital usage overtaking all legacy 

media http://newsosaur.blogspot.com/2013/08/digital-usage-overtaking-all-legacy.html 

Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print, according to eMarketer, a research-aggregation service. 

After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes (5:09), as compared with 4:31 in 2012.  

If the prediction holds true, then the amount of time spent with digital media will for the first time surpass the roughly 4½ hours per day that Americans historically have watched television. 

While TV heretofore has been unchallenged as the most popular medium, the shift to digital consumption (as discussed previously here) could create considerable static for local broadcasters. " ... http://newsosaur.blogspot.com/2013/08/digital-usage-overtaking-all-legacy.html

'via Blog this'

Tuesday, December 20, 2011

Westminster Maryland Online: Reflections of a Newsosaur: Newspaper job cuts sur...

Westminster Maryland Online: Reflections of a Newsosaur: Newspaper job cuts sur...: Reflections of a Newsosaur: Newspaper job cuts surged 30% in 2011 : "MONDAY, DECEMBER 19, 2011 Newspaper job cuts surged 30% in 2011  http...




The number of jobs eliminated in the newspaper industry rose by nearly 30% in 2011 from the prior year, according to the blog that has been tracking the human toll on the industry for the last five years.

Meanwhile, a separate analysis confirms what most of us already suspected: The proportion of cutbacks was higher in newsrooms than it was for the industry as a whole – twice as high by the calculations I will share in a moment.

First, let’s take a look at the surprising surge of job cuts in 2011, a year that many newspaper people had hoped would be a time of relative stability after five years of successive revenue declines. Instead of steadying, advertising sales slid throughout 2011 and likely will come in at less than half of the record $49.4 billion achieved as recently as 2005.

As publishers scrambled to bring costs in line with diminishing revenues, 3,775+ newspaper jobs were eliminated in 2011, according to Erica Smith, the author of the Paper Cuts blog. The toll this year is nearly 30% greater than 2,920+ cuts Smith reported in 2010.




Kevin Dayhoff Soundtrack: http://www.kevindayhoff.net/ 
Kevin Dayhoff Art: http://www.kevindayhoffart.com/
My http://www.explorecarroll.com/ columns appear in the copy of the Baltimore Sunday Sun that is distributed in Carroll County: https://subscribe.baltsun.com/Circulation/