Reflections of a Newsosaur: Average visit at newspaper site: 1.1 minutes
http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html
WEDNESDAY, APRIL 30, 2014
Average visit at newspaper site: 1.1 minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day – notably below the engagement enjoyed by competing media.
The good news for publishers, as reported this week by the Newspaper Association of America, is that the number of unique visitors accessing newspaper websites grew to a record 161 million in March. This represents a 19% increase in unique visitors over the prior year and 66.6% of all adults in the United States, according to data provided to the industry organization by the comScore analytics service.
The bad news for publishers is that the average visitor in March spent only 1.1 minutes per day at a digital newspaper venue, according to supplementary data supplied to Newsosaur by comScore. The data show that the engagement rate at newspapers falls well under the time spent at competing digital destinations... http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html
'via Blog this'
http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html
WEDNESDAY, APRIL 30, 2014
Average visit at newspaper site: 1.1 minutes
Even though two-thirds of American adults visit the digital media published by newspaper companies, the average time spent in each session is an anemic 1.1 minutes per day – notably below the engagement enjoyed by competing media.
The good news for publishers, as reported this week by the Newspaper Association of America, is that the number of unique visitors accessing newspaper websites grew to a record 161 million in March. This represents a 19% increase in unique visitors over the prior year and 66.6% of all adults in the United States, according to data provided to the industry organization by the comScore analytics service.
The bad news for publishers is that the average visitor in March spent only 1.1 minutes per day at a digital newspaper venue, according to supplementary data supplied to Newsosaur by comScore. The data show that the engagement rate at newspapers falls well under the time spent at competing digital destinations... http://newsosaur.blogspot.com/2014/04/average-visit-at-newspaper-site-11.html
'via Blog this'
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