What’s In a Name: Google+ Is Your Plus One
Google+, the long-awaited and highly ambitious Circle-driven social network from Google, has a clumsy name. It’s a search-unfriendly and seemingly unfitting moniker for the world’s next great social network. So, why this bizarre name choice?At launch, Google+ project co-leader Bradley Horowitz told AllThingsDthat the name denotes how the product will make every other Google product social. “It’s almost the smallest modifier on Google itself that you can imagine,” he said.
That small modifier carries one huge meaning. It’s not just Google any longer, it’s Google plus you, where Google becomes your plus one for the web...
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