Starbucks Retools Pastry Menu After Customers Complain - Bloomberg

Starbucks Retools Pastry Menu After Customers Complain - Bloomberg: "By Leslie Patton Apr 1, 2014"

[...]

Starting this week, the company will begin reverting to selling slices of banana, pumpkin and iced-lemon loaf cake -- old favorites -- in its U.S. stores. Starbucks will be using new La Boulange recipes and existing suppliers to create food that more closely resembles its previous fare.

Getting the menu right is critical to Starbucks’ U.S. growth strategy. In a saturated coffee market, the company is trying to entice more customers to add a pastry or croissant to their latte orders. Starbucks also faces mounting breakfast competition from fast-food chains: McDonald’s Corp. has been offering pastries at some locations this year, and everyone from Taco Bell to Burger King is trying to boost morning sales.

http://www.bloomberg.com/news/2014-04-01/starbucks-retools-pastry-menu-after-customers-complain.html       'via Blog this'

*****

Kevin Dayhoff Soundtrack: http://kevindayhoff.blogspot.com/ = http://www.kevindayhoff.net/ Kevin Dayhoff Art: http://kevindayhoffart.blogspot.com/ or http://kevindayhoffart.com/ = http://www.kevindayhoff.com/ Kevin Dayhoff Westminster: http://kevindayhoffwestgov-net.blogspot.com/ or http://www.westgov.net/ = www.kevindayhoff.org Twitter: https://twitter.com/kevindayhoff Twitpic: http://twitpic.com/photos/kevindayhoff Kevin Dayhoff's The New Bedford Herald: http://kbetrue.livejournal.com/ = www.newbedfordherald.net Explore Carroll: www.explorecarroll.com The Tentacle: www.thetentacle.com