The Honda Video
October 19, 2006
As many folks are aware, I really like television commercials – well, at least the unique and artistic commercials, such as the “20060619 The Zurich Television Commercials.”
Recently I was e-mailed the link to the Rube Goldberg-like Honda video. Please find that commercial here.
Hat Tip: “Mayor Zoom” And thanks a bunch!
The e-mail states: “There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
It is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor.
Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.”
Please enjoy this way-cool video.
Kevin Dayhoff writes from Westminster Maryland USA. E-mail him at: kdayhoff@carr.org http://www.thetentacle.com/ Westminster Eagle Opinion and Winchester Report http://www.thewestminstereagle.com/ www.kevindayhoff.com has moved to http://kevindayhoff.blogspot.com/
October 19, 2006
As many folks are aware, I really like television commercials – well, at least the unique and artistic commercials, such as the “20060619 The Zurich Television Commercials.”
Recently I was e-mailed the link to the Rube Goldberg-like Honda video. Please find that commercial here.
Hat Tip: “Mayor Zoom” And thanks a bunch!
The e-mail states: “There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
It is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor.
Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.”
Please enjoy this way-cool video.
Kevin Dayhoff writes from Westminster Maryland USA. E-mail him at: kdayhoff@carr.org http://www.thetentacle.com/ Westminster Eagle Opinion and Winchester Report http://www.thewestminstereagle.com/ www.kevindayhoff.com has moved to http://kevindayhoff.blogspot.com/
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