With Patch, AOL offers challenge to local news
A risky Web strategy in a crowded field
Like any online user, Annie LaCourt can easily scour for news from around the world, but sometimes she prefers to make the Internet more intimate and local, all about her hometown of Arlington.
LaCourt reads The Boston Globe’s “Your Town’’ news pages on Boston.com's Arlington site. She also gets news from GateHouse Media Inc. and its Wicked Local Arlington site, and she subscribes to a 4,000-member town e-mail discussion board called “The Arlington List.’’ She also visits another community news site called yourarlington.com.
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LaCourt now has another choice: Patch. It’s AOL Inc.’s network of hyperlocal websites sprouting in Massachusetts and elsewhere across the country. Like its competitors, Patch is covering Arlington’s 42,000 residents on a micro-local level with stories about town hall meetings, the school board, high school sports, and events at the library.
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