20070301 Fix your ceiling tiles or this gecko will die

Fix your ceiling tiles, or this gecko will die

http://adweek.blogs.com/adfreak/2007/03/fix_your_ceilin.html

http://www.youtube.com/watch?v=LrixhUg1SCg

March 1^st, 2007

Copious amounts of Dr. Pepper were lost when I watched this ad earlier today on “Adfreak.com.”

The latest winner of the Dayhoff Dr. Pepper Award is this ad from Thailand: “Fix your ceiling tiles, or this gecko will die.”

The video is must see and prepare to smile… It was posted by David Kiefaber who said:

“Maybe it’s me readjusting to the North Carolina climate, but I’m honestly too touched by this Thai ceiling-tile ad to make fun of how patently ridiculous it is. Even the obvious Geico gecko reference seems coarse after seeing one teary-eyed gecko reach out to the other and barely missing as it died. Thank God the chess players’ over-emotional response kept it from being another Suicidal Robot. Although I couldn’t help but notice the falling scene’s eerie resemblance to the beginning of Cliffhanger. From Neatorama, via Spare Room.”

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