Labels: 2012 election Rep Natl Conv, Media Tampa Bay Times, Newspapers, Pres 2008 election Rep Natl Conv, US st Florida, US st Florida Tampa
St. Petersburg Times evolves into Tampa Bay Times
"A letter to readers
Since I started here as a reporter in 1978, I have answered my phone with some version of “St. Pete Times.” I will need to learn a new habit.
On Sunday, Jan. 1, we changed our name to the Tampa Bay Times. The new name reflects the growth of our newspaper and our vision for this region.
This change was a long time coming. For decades, the Times has been reaching north and east from St. Petersburg. Nearly 25 years ago, we launched our Tampa edition; on a typical Sunday, it routinely sells more than 100,000 copies. By a wide margin, the Times is Florida's favorite newspaper.
With that success, our name no longer fit the newspaper or the audience we serve. Three-fourths of Times readers live outside St. Petersburg.
Continued: http://www.tampabay.com/newname/st-petersburg-times-becomes-tampa-bay-times/
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