Walmart's Response to the New York Times Was Brilliant | LinkedIn

Walmart's Response to the New York Times Was Brilliant | LinkedIn: 

June 26, 2014

Once in awhile I come across a PR tactic that makes me shake my head and think, “I wish I thought of that.”

My company doesn’t represent Walmart, sadly, and the retail behemoth probably spends more on public relations and crisis communications than the GDP of some third world countries, but if we did I’d like to think I’d handle things like Dave Tovar, their VP of corporate communications.

In case you’re unaware, last week Tim Egan, writing in The New York Times, drew a contrast between Walmart and Starbucks with regard to how they treat their respective employees and their contributions to society and the economy. Needless to say, it got into some serious bashing of the much-maligned retailer, however this time, Walmart fought back in the most clever of ways.

Posting the story on its blog, Tovar took a red pen like many a school teacher and systematically “edited” the article. Beneath a note that said “Tim: Thanks for sharing your first draft.

https://www.linkedin.com/today/post/article/20140626193320-16793149-walmart-s-response-to-the-new-york-times-was-brilliant?trk=tod-home-art-list-large_0

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