Singapore’s Postal Service Reinvents Itself for the Digital Age - NYTimes.com:
"SINGAPORE — http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
When a German lingerie brand wanted to sell bras online in Malaysia, it turned to Singapore’s nearly 200-year-old national postal service.
Singapore Post built a website, developed a marketing strategy and now delivers packages for the company, Triumph International.
The customer service team even answers questions about sizing.
As postage stamps give way to keyboard clicks, SingPost is redefining the role of the letter carrier, by creating a one-stop shop for retailers’ e-commerce needs in Asia.
In South Korea, SingPost is helping to sell Levi’s jeans. In Singapore, it is stocking Toshiba laptops. In Malaysia, it is delivering Adidas sneakers.
With traditional mail services in decline, post offices around the world are scrambling to reinvent themselves for the digital age.
“Sitting on that burning platform, we looked around and said, ‘Where could we develop?’” said Wolfgang Baier, the chief executive of SingPost.
Continue reading the main story http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
RELATED COVERAGE
Alibaba to Buy Stake in Singaporean Postal System MAY 28, 2014
Japan Post is buying the largest private package and freight delivery company in Australia, Toll Holdings, in a bid to create a rival to UPS and FedEx. The United States Postal Service, which lost $5.5 billion last year, is providing Sunday deliveries for Amazon. Australia Post is working with the Chinese Internet giant Alibaba to help local businesses connect with consumers in China."
http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
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Singapore’s Postal Service Reinvents Itself for the Digital Age
"SINGAPORE — http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
When a German lingerie brand wanted to sell bras online in Malaysia, it turned to Singapore’s nearly 200-year-old national postal service.
Singapore Post built a website, developed a marketing strategy and now delivers packages for the company, Triumph International.
The customer service team even answers questions about sizing.
As postage stamps give way to keyboard clicks, SingPost is redefining the role of the letter carrier, by creating a one-stop shop for retailers’ e-commerce needs in Asia.
In South Korea, SingPost is helping to sell Levi’s jeans. In Singapore, it is stocking Toshiba laptops. In Malaysia, it is delivering Adidas sneakers.
With traditional mail services in decline, post offices around the world are scrambling to reinvent themselves for the digital age.
“Sitting on that burning platform, we looked around and said, ‘Where could we develop?’” said Wolfgang Baier, the chief executive of SingPost.
Continue reading the main story http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
RELATED COVERAGE
Alibaba to Buy Stake in Singaporean Postal System MAY 28, 2014
Japan Post is buying the largest private package and freight delivery company in Australia, Toll Holdings, in a bid to create a rival to UPS and FedEx. The United States Postal Service, which lost $5.5 billion last year, is providing Sunday deliveries for Amazon. Australia Post is working with the Chinese Internet giant Alibaba to help local businesses connect with consumers in China."
http://www.nytimes.com/2015/05/19/business/international/singpost-reinvents-for-digital-age-of-ecommerce.html?emc=edit_th_20150519&nl=todaysheadlines&nlid=45685287&_r=0
'via Blog this'
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