20070404 Ford for the spring of 1947

Spring 60 years ago - - Ford for the spring of 1947

“Ford’s Finer in ’47. Spring’s smartest styling … inside and out.”

Hat Tip: http://www.jitterbuzz.com/lif0414.html

Car ads were back. Ford announced that "Ford's Finer in '47." ( the advertising agency had opted to ignore the general editorial proscriptions on aliteration (sic)...) Spring was the time to renew all things and, of course to buy a new car. This was the first year that most manufactured goods had become available in quantities sufficient to generate advertising. Hitherto, autos were a scarce commodity because of war production -- anything available was snapped up. Now, gasoline, tires and leisure time were available. This year, Ford cose (sic) to sell the 1947 models on "smart styling." This was very logical, because nothing else had changed from the 1940 models because the industry had been making tanks for six years and had not had the opportunity to change much of anything besides the instrument panel and the grille. The ad even mentioned that the '47 had "new hub caps." Ford's slogan had been altered slightly to say, "There's a finer Ford in your future."

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