Fox Business Network goes to market with news for Main Street
October 23rd, 2007
Fox Business Network, which signed on last week, has swiftly got down to business with a wide-angle vision of business as more than just playing the market. It's also the chequebook in your purse, the price tags in the stores, your dreams of a better job or paying off your plastic.
Just as vital to the mission, Fox Business has made a good start in promoting optimism. On its first morning, a glowing anchorwoman noted that on the same date - Oct. 15 - back in 1951, a TV institution was born: "I Love Lucy." Good call. Fox's new institution-in-the-making could aptly be nicknamed "I Love Business."
This is in shrewd contrast to CNBC, the long-dominant financial network and now Fox's arch-rival. At CNBC it's not about love, but money.
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Many from this friendly family already are known to viewers, including Fox News vets Neil Cavuto, David Asman and Dagen McDowell.
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Thank goodness Fox Business is here now to keep spreading the good word. Most media outlets are all too focused on "biz-blasting," as Asman termed it during his interview with a guest who duly echoed the Fox Business gospel.
Dan Gainor, director of the Business & Media Institute, came packing research he said proved most media coverage slams the business world. Item: During the market explosion the past few years, the media, instead of "crowing about it," dwelled on "downbeat news."
Already a viewer can sense this won't be a problem on Fox Business. Here the glass of capitalism is apt to be reassuringly half-full, if not overflowing. Free enterprise won't be blasted by Fox Business, which is busy running interference for it. And encouraging the audience not to get rich, necessarily, but to believe.
Read the entire article here: Fox Business Network goes to market with news for Main Street
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