Journalist @baltimoresun writer artist runner #amwriting Chaplain PIO #partylikeajournalist

Journalist @baltimoresun writer artist runner #amwriting Chaplain PIO #partylikeajournalist
Journalist @baltimoresun writer artist runner #amwriting Md Troopers Assoc #20 & Westminster Md Fire Dept Chaplain PIO #partylikeajournalist

Sunday, December 23, 2007

20071222 London Agency's Quirky, Colorful Ads Wow Viewers

London Agency's Quirky, Colorful Ads Wow Viewers

Weekend Edition Saturday, December 22, 2007 · When Cadbury's Dairy Milk chocolate bar was losing its market position, the company turned to a drum-playing gorilla to boost its visibility.

The beefy gorilla, who rocked out to Phil Collins' song In the Air Tonight in a 90-second ad, was a hit. The spot was viewed millions of times on YouTube, and sales of the chocolate bar soared in the United Kingdom.

The London office of ad agency Fallon International created the spot, which was recently named the ad campaign of the year by Campaign Magazine. Fallon London has had similar success with its notable U.K. campaigns for Sony's Bravia high-definition LCD TVs.

The series of ads featured plastic balls bouncing in San Francisco, colorful bunnies hopping in Manhattan and paint exploding from apartment buildings in Glasgow.

Scott Simon spoke with Laurence Green, head of Fallon International's London office, about the vision behind the agency's unique ad campaigns.

Related NPR Stories

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March 4, 2000

Every Click You Make: Do Ad Agencies Have the Right to Collect Personal Information on Net Users?

July 18, 2007

Ad Agency: Idea for 'Simpsons' Promo Swiped

May 22, 2007

In a Cluttered Mediaverse, Some Ads Stand Out

Jan. 29, 2003

Commentary: Too Many Ad 'Spots'

Oct. 13, 2004

Slate's Ad Report Card: Wake Up with the King

Watch the Cadbury Gorilla Ad on YouTube

Watch Sony Bravia "Bunnies" Ad -- YouTube

Watch Sony Bravia "Balls" Ad - - YouTube

Watch the Sony Bravia Paint Ad on YouTube

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